Swell Hair: Content & Conversions

Swell haircare products reinvigorate thinning hair, with an award winning step-by-step system for the ‘Ultimate Volume.’ All Swell products are derived from a minimum of 97% natural ingredients, so they contain no SLS, parabens or harsh chemicals.

Unfold London briefed two of our very talented photographers, Kevin Sparks and Anna Rosova, to create some original content for Swell haircare’s digital channels, to show off the product ingredients and their voluminous results.

Over a 6 week period, we vastly improved Swell’s YoY eCommerce KPIs, through optimising the brand’s digital channels:

  • Organic Traffic: 8% uplift
  • All Traffic: 23% uplift
  • Average Transaction Value: 16% uplift