Rationale:
- Demonstrate that Miller Harris listens to its customers by bringing back discontinued fragrances that original customers love.
- These fragrances returned for a limited time only, giving a feeling of exclusivity whilst encouraging customers not to miss out.
- These fragrances were stocked both in store and on the Miller Harris website.
- Fragrances were promoted in eCRM and on social media.
Products:
- 500 of each fragrance in 50ml; Figue Amere, Fleur Oriental, Terre du Bois and Geranium Bourbon
Results:
- All sold out in 2 months
- Total revenue of £150,000
