Miller Harris: Bring it Back

Rationale:

  • Demonstrate that Miller Harris listens to its customers by bringing back discontinued fragrances that original customers love.
  • These fragrances returned for a limited time only, giving a feeling of exclusivity whilst encouraging customers not to miss out.
  • These fragrances were stocked both in store and on the Miller Harris website.
  • Fragrances were promoted in eCRM and on social media.

Products:

  • 500 of each fragrance in 100ml; Figue Amere, Fleur Oriental, Terre du Bois and Geranium Bourbon

Results:

  • All sold out in 2 months
  • Total revenue of £150,000

 

The brand is repeating the campaign with six perfumes this summer.