Unfold London worked with a photographer and a videographer and florists, to create content for Miller Harris’s launch of three new Forage fragrances.
Miller Harris is keen to let consumers experience the fragrances Wander (through the Parks), Hidden (on the rooftops), and Lost (in the city) with all their senses, to change the perception of nature in the urban environment.
Unfold London filmed a teaser video ahead of the launch of the new range, which ran on Miller Harris’ Facebook and Instagram channels.
The film was captured at the Tower Hamlet Cemetery.
Inspirations Behind Forage
Mathieu Nardin and Bertrand Duchaufour, two master perfumers, gave Unfold London and Miller Harris a sneak peek into their inspirations behind Wander, Hidden and Lost.
LAUNCH: FORAGE EVENT
Unfold London was asked to create content to convey the atmosphere, architecture, floristry, drinks and food featured at the launch of the new Forage collection, which was held at The Old Truman Brewery, Brick Lane.
The Herball created drinks from foraged ingredients; mouthwatering food was created from foraged ingredients by Tiny Leaf London; the installation was designed by Al-Jawad Pike architects and the floristry was installed by Palais Flowers.
Unfold London worked with creative collaborators Honeysuckle and Hilda, McQueen’s and Billy Loves Flowers, and new floristry partners Jenni Bloom, Worm London and Miss Pickering, to create floral interpretations of the notes of the three new fragrances.